SafeRoads

Systemwide safety risk analysis for rural public roads.

Take a proactive approach using SafeRoads.

SafeRoads enables road safety practitioners to proactively assess and address rural road safety by analyzing key factors and implementing targeted interventions to mitigate risks before crashes occur.

SafeRoads features three integrated modules

SafeRoads:
Identify
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SafeRoads: Prioritize
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SafeRoads: Interventions
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Make smarter rural road safety decisions, backed by data

• Proactive Risk Detection: Identify and address safety risks before crashes occur, especially on roads with little or no crash history.
• Strategic Investment Focus: Direct investment where it will have the greatest safety impact, with corridor-level insights to support consistent road user experience.
• Evidence-Based Intervention Planning: Test safety treatments virtually to understand their impact before you commit time and budget.
• Smarter Use of Existing Data: Gain powerful insights using the data and systems you already have, no extra layers of complexity required.
• Safe System-Aligned Decision Support: Make decisions that reflect best-practice road safety thinking and national strategic direction.

Learn how SafeRoads can help your organization Book a call  ›

Key Product Features

• Proactively assess road safety risk using geometry, speed, roadside hazards and more, beyond just crash history.
• Prioritize corridors for investment by combining risk levels with traffic exposure across full routes.
• Test safety treatments before implementation with scenario modelling for design changes, speed adjustments, and countermeasure options.
• Leverage existing data and systems- SafeRoads integrates seamlessly with common network datasets and requires no new software.
• Support Safe System-aligned planning through network-wide analysis, harm minimization, and strategic policy alignment.

Did you know more than 42,000 people are killed on US roads each year?

The US has a road fatality rate that is two times worse than Canada and about four times worse than countries like Sweden and the United Kingdom.

By adopting proactive a product like SafeRoads, we can address these challenges and improve safety outcomes nationwide.

Georgia Case Study:

Discover how SafeRoads could prevent 125 fatalities and serious injuries annually

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The Importance of Star Ratings

The Federal Highway Administration (FHWA) advocates for systemwide safety risk assessments to rate all public roads. Aligning with global road safety targets, including the World Health Organization (WHO) and United Nations (UN) goals, SafeRoads provides valuable data to help your work in achieving a 3-star or better rating for roads by 2030, ensuring safer travel for all users.

Book a call

Book a call with Steve to discuss your organization's challenges and learn how SafeRoads can deliver effective solutions.

Meet with Steve Abley

June 2026

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We are passionate about inspiring positive change.

Abley is a specialist New Zealand owned transport planning, road safety and geospatial technology company. Founded in 2003, we work with organizations in the U.S., Canada, New Zealand, Australia and Indonesia, across central and local governments as well as large organizations.